Imaging USA 2022

We are looking forward to seeing everyone at Imaging USA in Washington, DC, January 16–18. H&H engages and plays a dedicated role at Imaging as we continue to support the photographic industry through education. Here are some of the educational opportunities H&H will be supporting at Imaging 2022 this year.

BRIDGING THE GAP – SPONSORED BY H&H + N-VU

H&H is once again the proud exclusive sponsor of Bridging the Gap. GAP classes are delivered by a carefully curated blend of leaders in both the photography and business world at-large, making them the perfect step to starting your year with a strong, business-savvy mindset.

And after each presentation, H&H invites you to head to the lounge in the Maryland Ballroom Lobby to meet the speakers and participate in speaker Q&A sessions. Meet the speakers, get your questions answered, visit with some folks from H&H – and get a chance to win door prizes!

Join us after the Bridging the Gap programs with the following speakers for a Q&A in the GAP LOUNGE, sponsored by H&H + N-Vu.

SUNDAY, JANUARY 16

9:30 – 10am | Q&A with Dean McFlicker
6:15 – 6:45pm | Q&A with David Trust

MONDAY, JANUARY 17

9:30 – 10am | Q&A with Precious Williams
11:30am – 12pm | Q&A with Amber Vilhauer

TUESDAY, JANUARY 18

9:30 – 10am | Q&A with David Arvin
11:30am – 12pm | Q&A with Brian Williams
4:45 – 5:15pm | Q&A with Kelly Ruta

SPONSORED SPEAKER PROGRAMS – BY H&H

You also won’t want to miss these educational programs presented by the following industry leaders AND sponsored by H&H:

SATURDAY, JANUARY 15

The Superpowers of Tween Portraits ($99)
Bonnie Burton & Jonathan Burton M.Photog.Cr.

Time: 2:00 pm – 5:00 pm EST, Location: National Harbor 11

Bonnie and Jonathan will guide you through the process of adding a new genre of portraits at your studio, share their ideas about tween portrait products that sell themselves, and give you the framework for how to expand your connection with your tween clients that goes beyond creating their portraits.

The tween experience has superpowers to affirm a tween’s value, build stronger relationships between the tween and their parents and grandparents, provide an opportunity for creative education, and help tweens be a positive part of their broader community.

Key Takeaways:
1) Understand how to structure and implement a comprehensive tween experience combining portraits, education, and community service that will excite your tween clients and connect your studio to the greater community.

2) Acquire top tips on how to best prepare for your tween portrait sessions by asking the right questions and gathering the items you’ll need to tell the tween’s unique story.

3) Learn how to prepare for viewing and ordering appointments for the biggest impact on your clients and your bottom line. Discover portrait products that resonate with tweens and their parents and a sales process that produces consistent averages.

4) Gain insights on how a tween portrait program can create a feeder program for your senior portrait business, keeping your clients connected to your studio while bridging the gap between children’s portraits and high school senior portraits.

SUNDAY, JANUARY 16

Telling Wedding Stories That Make Money
Vanessa Joy Cr.Photog.

Time: 5:00 pm – 6:15 pm EST, Location: Maryland Ballroom A, C, 1, 2, 3

The secrets and tricks to getting $10k wedding clients don’t start and end with your price list. Watch how Vanessa Joy shows her proven methods to interacting with clients, photographing them and then selling products that raise your bottom line in ways you’ve never dreamed could be possible, all while impressing and exceeding your client’s expectations.

MONDAY, JANUARY 17

The Modern Wedding Photographer: Making a 6-Figure Income Shooting Weddings
Michael Anthony M.Photog.

Time: 10:00 am – 11:30 am EST, Location: Riverview Ballroom B, 4, 5

Wedding Photography has changed significantly, even over the last 5 years. Modern wedding photographers have to market, shoot, edit and design differently than in years past. The key to success in today’s market is differentiation in everything you do. In this program, Michael is going to show you the keys to success in today’s wedding photography market. From advertising to lighting, to shooting & post production, this program is going to give you the launchpad to find success in wedding photography no matter where you live in the world.

Let’s Grow Your School Photography Business: Hands-On Class
Beth Jones

Time: 5:00 pm – 6:15 pm EST, Location: Woodrow Wilson B, C, D

Come prepared to work! We will walk you through the steps to evaluate where your business is today and where you want it to be in the next year. You will complete a SWOT analysis, identify goals & objectives, and develop specific sales strategies to achieve your goals. Bring a laptop or notebook & pen, and get ready to dig down deep! Let’s make 2022 your best business year yet!

TUESDAY, JANUARY 18

Master Your Craft: Excellence in Volume Photography
Shiloh Getz & Rodney Getz CPP

Time: 8:00 am – 9:30 am EST, Location: Woodrow Wilson B, C, D

Known across the country for their volume photography workflow, Rodney and Shiloh Getz will walk you into their world of volume photography. You will learn how they use alternative markets to fill in their schedule and create consistent annual income in between their peak seasons. Rodney will also share with you how he uses green screen and various lighting techniques to produce powerful images. By the end of class, you will learn how Rodney and Shiloh turned a solution to one of their problems into a series of tools that has helped volume photographers all over the country.

Takeaways:

How find new and lucrative means of income in the volume industry
Easy lighting techniques that produce powerful images
Tools and Techniques for a fast and efficient photo day

CONVERSATION CORNER – H&H BOOTH #325

STOP BY H&H BOOTH, #325, AND HAVE A CONVERSATION! MEET 13 PHOTOGRAPHERS WHO ARE THERE TO GREET YOU, SHARE A FEW TIPS, AND ANSWER YOUR QUESTIONS. CHECK OUT THEIR SCHEDULES.

SUNDAY, JANUARY 16

MONDAY, JANUARY 17

TUESDAY, JANUARY 18

12:00-12:30pm | Rodney & Shiloh Getz
1:00-1:30pm | Michael Anthony
2:00-2:30pm | Beth Jones