We can’t wait to share something with you that’s going to make selling photos so much easier. As we gear up to launch imago so it’s ready for fall, we want to start giving you a behind-the-scenes look at what’s coming—starting with customer journeys.
What are Customer Journeys?
Think of them as your built-in sales roadmap. Every photography job is different, right? Schools, sports, preschools, dance—each one has a unique flow. Journeys lets you set up pre-built sales strategies designed for how your customers actually buy. No more piecing things together every time—you’ll have a single project link for your customers that works for you.
Here’s what that looks like:
- Presale + Picture Day Gallery – a.k.a. “Journey A” | Perfect for fall school photos and youth sports, letting you capture preorders, last-minute buyers, and gallery sales seamlessly.
- Proof Sale + Picture Day Gallery – a.k.a. “Journey B” | Great for spring photos and preschools where you want to show proofs before selling.
- Gallery Sale Only– a.k.a. “Journey C” | The go-to option for events like prom and graduation where sales happen after picture day.
Why does this matter?
Because you need a sales process that works for you, not against you.
Customer Journeys will:
Help you sell more—by guiding buyers through multiple, time-sensitive purchasing phases to encourage prompt orders.
Save you headaches— Automate updates to price lists, order instructions, and marketing triggers, reducing manual effort and ensuring consistency.
Give customers a better experience—so they don’t get lost or overwhelmed.
We know hhimagehost is still working for you. And for this school year, it’s not going anywhere. But we also know you’re always looking for ways to sell smarter, not harder, and that’s exactly why we’re building imago. We’ll be sharing more soon, but we want you to see what’s coming.