One of the biggest mistakes I see photographers make is relying on a single communication method.
An email. A flyer. A Facebook post. A text message.
The problem is that no single channel reaches every family.
That’s why I put together this short video on a simple multi-channel approach to marketing picture day.
In it, I walk through some of the 22 different ways to get your picture day message in front of parents, including:
- ✓ Flyers and posters
- ✓ Email and text campaigns
- ✓ School newsletters and calendars
- ✓ Social media posts and events
- ✓ Yard signs and carline reminders
- ✓ PTA/PTO communication channels
- ✓ Automated school calls and texts
- ✓ And more
And how to choose the right ones that make sense for you.
The goal isn’t to create more work. It’s to make sure parents actually see the information you’re already working hard to share. So, if you’ve ever felt like your picture day communication could be getting better results, I think you’ll find a few ideas you can put to use right away.