It’s that time of year! The holidays are coming, so if you want to maximize some second and third sales, you will need to act now!
Good news! We have a gift for you. You now can control your holiday marketing, just like you do your other campaigns. We are talking about what you say, how often you say it and when you say it. And before you ask, no, you don’t need any clever calculations based on the publish date or expiration date. You can use a calendar to select exactly which date you want to send your broadcast (psst… Christmas is on December 25 this year). And yes, we get it, this is a busy time of year for you. That is why we are sending you a prospect, lead, and buyer campaign where we have modified those stock campaigns to market some of the most popular gift-giving holidays throughout the year.
So, if you want to get in on some sweet holiday marketing, follow these three steps:
- Decide which events you want to include in your holiday campaign.
- Review the holiday campaigns to make sure they are saying what you want to say and when you want to send it.
- Change the marketing campaigns for each of the events you want to market over the holidays.
Bonus tip: If you really want to maximize those holiday sales, try adding some holiday backgrounds and specialty products (like ornaments and gift tags).